Duration

⏱️  2 weeks

Platform

📱 Mobile App

Role

👩🏻‍🎨 Senior UIUX

Table of Contents

1. Introduction
2. 💭 Problems Identified
3. 📝 Research and Analysis 
4. ⛳ User Goals
5. 📋User Flows
6. 📋Results
7. 🤔Reflection

Overview PDF

Overview CaseStudy.pdf

Introduction

OCBC Bank, or Oversea-Chinese Banking Corporation Limited, is a major financial institution in Singapore, providing banking and financial services to individuals, businesses, and corporations across Asia since 1932. It has since become one of the region's largest and most reputable banks.

For this project, I reimagined a new banking mobile experience specifically designed for Gen Z users. This has the potential to create a unique user experience tailored to their needs.

Why OCBC Bank?

After conducting a quick survey with a group of Gen Zs, I concluded that OCBC Bank has room for improvement in its user experience despite its minimalist design.